I believe that capturing a moment, an emotion, your essence on camera is one of the most magical and precious things in the world.

There is a transformative power to seeing yourself in a photograph – seeing yourself as others see you and shifting your perceptions about yourself.

In a society that profits from self-doubt, liking yourself (loving yourself) truly is a rebellious act.  (not my quote, so good I had to include it)

I’m Carla, and I use my camera to lovingly dismantle the inbuilt self-loathing we are taught to nurture more or less from birth.

And alongside that, I help women find their alter egos – their inner selves who are just waiting for a spot in the limelight.

Your alter ego might be brave or fierce, showy or elegant. She might be hilarious or she might be calm in a crisis. She might not even be a she!

But whoever she turns out to be, finding her will change your life.

 My alter ego journey started with burlesque lessons, many moons ago. After a few routines I signed up for my first boudoir shoot, which was a total revelation.

Viewing the gallery, in those photos, there was a girl who looked, unarguably – beautiful. Normal. Human. Curvy. Happy.


(photos by the lovely Grace Gelder via Burlesque Jems)

These were not descriptions I had previously used about my body, and I can’t fully describe the overwhelming feeling of starting to break free from my own self critical thoughts.

You and your alter ego

Alter egos are all about finding & loving parts of yourself which were previously hidden – and in the process becoming comfortable and happy with who you are right now.

So that’s what I do here. I’m still on my own journey, and photography and writing are perfect ways for me to explore my imagination and my other selves.

But more importantly, they’re the best ways I know to start transforming the way you see yourself, learn to love yourself and your body as you are right now, and to celebrate yourself and who you really are, joyfully and gloriously.

It’s time to find your true story – shall we?

A note on my sites

My alter ego work & photography lives here. My portrait, boudoir & fantasy photography lives over at carlawatkinsphotography.com. And my personal branding & commercial work is at carlawatkins.com.